BeyondTV is a mobile/tablet application that serves as a real-time companion to the TV channel being watched. It brings interactivity, friends, and entertainment to your fingertips, giving a new meaning to a night in-front of the TV. And in case you wondered, your 'personal stuff' does not appear on the big-screen where kids or sisters might see it.
Can we make TV social again?
WHY?
TV has played a pivotal role in society serving programmes that entertain, inform and educate its viewers. It has however fallen behind the rapidly changing habits of users and the ways in which they consume and interact with content across channel, platform and device. It's not uncommon to hear that 'TV has become the poor cousin of the internet'.
At BeyondTV we wanted to change this. Rather than TV being perceived as a one way communication channel, we wanted to make TV relevant again and most importantly a connected social experience. We wanted to innovate in a meaningful way, and not just for the sake of innovation.
We listened to users and spent time watching their every move. We then embarked on the journey to create a truly connected TV experience. BeyondTV.
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Companion Devices
BeyondTV is a platform to enhance & create a driving force of information & social interactivity amongst users to make TV watching more enjoyable.
It's a companion device that acts as a "second screen" so whilst watching television it provides real-time interactive links which are relevant to whats airing on the primary screen. Additionally, it enhances interactivity by including a social network element where the user interacts with their family and friends who are watching the same show as them.
With our application studios and networks can run branded experiences on channels, on shows, and on episodes on either live or catchup.
How?
BeyondTV is an application that sits on your mobile or tablet device. It's an application that responds to sound and listens to what a user is watching (audio watermarking). It constantly scans TV broadcasts (Electronic Programming Guide) to ensure a device is providing engagement around the program being watched, making it incredibly relevant. Finally and importantly it is plugged into a users social networks like Facebook and Twitter, keeping everything connected and building a community around the viewing experience.
When?
BeyondTV has been gaining momentum and has already been nominated for a number of Global wards for its innovative approach and technology. A formal launch date is yet to be set (but is imminent!) so we encourage everyone to follow our Facebook, Twitter, and youtube channels for updates.
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Team
What makes BeyondTV great is a group of individuals who have over the years thought up, created, built and developed some of the most respected businesses and brands globally.
A true mash-up of talent whose energy, enthusiasm and dedication allow them to achieve anything they put their minds to.
back to topInvestor Relations
Like most ventures we are investor friendly, especially with those that can provide more than just money. We enjoy dialogue with investors that add to our 'talent' mash-up, giving us new perspectives that add true value to the mix.
For a discussion on BeyondTV (and possibly some of our other second screen ventures), then please contact:
Arvind | arvind@aleph-labs.com | T: (+44) 020 3239 0265
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If you would like to know more, feel free to get in touch with us.
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